Packaging is no longer only about containment and transport of the product, but an important, if not the most important tool that marketers have to differentiate their products.
Packaging communicates the brand identity, the brand promise and the product attributes and contributes in an extensive way. It determines how the product can be positioned in relation to its competition. Material, physical structure or shape , colour and artwork are the most important drivers of how the product will ultimately be perceived by the consumer.
Added value of packaging
Graham Packaging strongly believes in the added value of packaging as an integral part of the product identity and considers this believe the starting point for all of your PET, HDPE or PP packaging demands.
Graham Packaging communication and design team consists of seasoned professionals who work hand in hand with our customer’s marketers, product managers and operations teams and have a proven track record in creating successful brands and designs in different industries.
When there any special requests, please contact us.